We based our design on the original concept. The mother holding the baby in her arms represents the success of the treatment and thus the solution of the client's problem. We have proposed maintaining a typical blue scale for the industry. By refining to modern pastel shades and adding complementary colors, we addressed the emotional side of assisted reproduction, simulating a pleasant and safe environment.

As part of the design, we also set the main goals and key tools for the company's growth in the digital space.