Europe IVF

We based our design on the original concept. The mother holding the baby in her arms represents the success of the treatment and thus the solution of the client's problem. We have proposed maintaining a typical blue scale industry. By refining to modern pastel shades and adding complementary colors, we addressed the emotional side of the process of assisted reproduction, thus simulating a pleasant and safe environment. This combination thus perfectly communicated the values of the clinic.

As part of the design, we also set the main goals and key tools for the company's growth in the digital space. In addition to unifying and modernizing the design, we presented a plan for setting up effective communication with the client, building trust and increasing conversions through SEO optimization, PPC campaigns and optimized landing pages.